How To Improve Your Google Ads Performance? Let’s Find Out.

how to improve your google ads performance

Google AdWords was started on 23rd October 2000. This day will be forever remembered by all online advertisers and marketers. This was a revolution in digital marketing, giving it a boost to the digital business world. Google serves around 30 billion ads per day. That is how huge Google Ads is. 

google ads

Google ads have become the backbone of internet marketing. Facebook, Twitter and other giant social networks followed Google into serving ads on their platforms. However, Google still remains the first choice of marketers and advertisers.
Running ads on Google is no rocket science. However, to run a successful ad campaign, you need to know some tricks. These tricks will help you get the maximum ROI at the minimum cost.

1. Choosing Between Search and Display Networks.

search and display.

The first trick is to choose between the Search Network and Display Network of Google Ads. To do that, you need to define your goal thoroughly. The objectives of Google Search Network are Sales, Website Traffic, and leads. The objectives of Display Network are Sales, Website Traffic, Brand Awareness and Lead generation. Though, the Display network is more profitable only for brand awareness. 

2. Keyword Research.

The first trick is to choose between the Search Network and Display Network of Google Ads. To do that, you need to define your goal thoroughly. The objectives of Google Search Network are Sales, Website Traffic, and leads. The objectives of Display Network are Sales, Website Traffic, Brand Awareness and Lead generation. Though, the Display network is more profitable only for brand awareness. 

keyword research

3. Conversion Testing.

CONVERSION TESTING

Conversion testing is vital to know how much you spend per acquisition. Without this information, you may keep running ad campaigns and face losses. If your ad campaign does not fetch you enough profits, it is time to stop it. Hence, it is significant to run conversion testing campaigns. Optimizing your ads to get the maximum conversions is a sure way of increasing your ROI. Examples of Conversions are newsletter sign-up, phone calls, form fill-up, etc.  

4. The Keyword Match Type.

Conversion testing is vital to know how much you spend per acquisition. Without this information, you may keep running ad campaigns and face losses. If your ad campaign does not fetch you enough profits, it is time to stop it. Hence, it is significant to run conversion testing campaigns. Optimizing your ads to get the maximum conversions is a sure way of increasing your ROI. Examples of Conversions are newsletter sign-up, phone calls, form fill-up, etc.  

Keyword Match Type

5. Choose The Correct Bidding Strategy.

choose the correct bidding strategy

Several bidding strategies were introduced in Google Ads in 2018. However, with so many bidding strategies in place, it was a little confusing for the advertisers to choose the best one. Most advertisers prefer the manual CPC strategy, where they have complete control over their bids. However, it could be risky to use that bidding strategy always. If your goal is to have the maximum number of conversions for the best possible price, then you choose Enhanced CPC or Maximum clicks strategy. This strategy allows you to get the maximum number of clicks at the best price on Google Ads. The best strategies recommended for use are targeting CPA and targeting ROAS. These two strategies allow you to get the best possible return on investment while achieving the objective of your ad campaign. 

6.Create Various Ad Variations.

In ads, one size fits all does not work. Ads are all about experiments and tests. To know what works best for your brand, you need to run different variations of ads in various ad groups. Relying only on one type could prove risky and incur losses. So, use varied ad groups and variations of your ads for the best ROI. 

Ad Variations

7.Use Extensions.

google-ads-image-extensions-graphic
Google Image Extension Example.

Google has introduced extensions to make your ads more relevant and profitable for ROI. Extensions help you get qualified and streamlined traffic to your ad. You can target audiences as per your campaign objectives using extensions. For example, if you want phone calls for an enquiry about your product or service, you need to use the phone extension on your ad. If you want more website visits, then you use the site link extension and so on. Remember, as many extensions, you use across various ads, the more click-through you get. This increasing your ROI. 

8. Leverage Regional Targeting.

Google Analytics will show you where you get your traffic. This will help you to check which regions you need to focus more on and which you can spend less. You can optimize both your ad budget and your ads. You can also use similar data about the devices on which your ads have run or from which people have searched the query matching your keywords. The best formula to run successful ads is to first run ads on a regional level and then keep expanding gradually. 

Leverage Regional Trends

9. Google Experiments Feature.

Google Experiments

The Google Experiments feature allows you to split test your ads across various variations. You can run tests with different headlines, Ad copies, extensions, and many more to choose the best variant of ad for your campaign objectives. This helps you get the best ROI on ad spending.  

Google ads are not rocket science, however, it requires patience, research and time to set up and run a successful ad campaign. You need to invest time in all the above processes to run a successful ad campaign on Google.

If you want us to run your ads on Google and get you the best ROI, just click here. 

Read on to know How To Build An Audience That Actually Converts?

Kunal Patrawala

Kunal Patrawala

Hi. I am Kunal, a certified digital marketer. I have an experience of 13 years in the fields of sales and marketing. I have worked for brands like 3G MUMBAI and LG. I have worked in the real estate, IT, Consumer Electronics, Plastics, etc in my 13 year journey of my work experience. I am passionate about marketing and business development and thus decided to start The Brandwaala along with my team.

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